what?

The late great Mitch Hedberg once mused:

“I got a business card made, because I want to win some lunches. That's what my business card says: "Mitch Hedberg, potential lunch winner.”

I figured I'd take his joke literally, record the results, and see where this social experiment goes.

who?

My name is Brian Chernicky.
I'm a regular American guy.

why?

This site exists because
I never want to pay for lunch again.

when?

I actually decided to do this thing on May 19, 2006.

where?

I live in San Diego.